Telecom Operators will additional charge 2.5 ps per SMS for all the traffic that is processed through the DLT platform
Telemarketers is now going to increase the prices of bulk SMS by 25%-30%. This may be badly affect the telemarketing companies business. It will be in effect from 1st September 2020.
Bulk SMS Price will increased by 2.95 paise per SMS
As per the TRAI, Telecom Operators are going to charge an additional charge of 2.95 piase (2.5 ps + 18% GST) per SMS on submission basis for all the traffic that is processed through the DLT (Distributed Ledger Technology) platform from 1st September 2020.
Bulk SMS Price will increased by 2.95 paise (2.5 Paise + 18%) GST To immplement of blockchain technology to control spread of spamming messages, are given to justify these bulk sms price hike. After 2.5 paise increase is going to affect the marketing budgets of the companies in a major way.
Every day around a billion messages are sent in bulk in India. Out of which, almost 70% of the messages or SMS are transactional in nature while the remaining messages are promotional.Due to the added cost, brands might be looking to save their money by going with OTT platforms which have a rich audience all year round. One way to do that would be to go with WhatsApp Business messaging platform which is a very good medium to send personalised messages to the customers.
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